Shuford named one of 25 women leaders in higher ed

March 3, 2022 |

Bettina Shuford, associate vice chancellor for student engagement, was recognized by Diverse Issues in Higher Education as one of 25 innovative and dynamic women leaders who are paving the way for others in higher education in their Women's History Month Issue.  

“I am thrilled to be recognized with such a dynamic group of women leaders in higher education," Shuford said of the honor.

Shuford, who has more than 30 years of student affairs and higher education experience, was highlighted in the publication's annual recognition issue for her experience with strategic planning, policy development, assessment and diversity initiatives.

"We are thrilled that Bettina was honored by Diverse for her strong leadership, expertise, and commitment to student development, which we see every day," said Amy Johnson, vice chancellor of UNC Student Affairs. "We’re extremely fortunate to have her as a leader, mentor, and colleague at Carolina — and in our larger student affairs community.”

Prior to joining Carolina in 2011, Shuford served as an assistant vice president for student affairs at Bowling Green State University, where she also held positions in the Office of the Provost and the Center for Multicultural and Academic Initiatives.

Shuford's higher ed experience includes leadership roles in Residence Life, the Dean of Students Office, and Multicultural Affairs. Her research interests, publications, and presentations have focused on functions in multicultural affairs offices, assessment of multicultural affairs programs, identity development of students of color, retention of students of color, affirmative action, and African American women in student affairs. She is an active member of NASPA and, in more recent years, has served as a member of the coordinating faculty for the long-standing NASPA Preconference Session – the African American Women’s Summit. She is also a member of the Melvin C. Terrell Educational Foundation Board and serves as the co-chair of the scholarship committee.

Shuford received her bachelor’s degree in psychology from North Carolina Central University, her master’s in guidance and counseling from the University of North Carolina at Greensboro, and her doctorate in higher education administration from Bowling Green State University.

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