AI in Research Series – Using AI in Survey Research: Practices and Pitfalls

AI in Research: Driving Innovation Forward

This course offers an overview of how AI tools such as large language models (LLMS) can enhance early stages of the survey process, including item generation, questionnaire evaluation, and survey refinement. This session will highlight practical ways LLMs such as ChatGPT and Microsoft Copilot can support researchers while also addressing common pitfalls. Participants will learn best practices for questionnaire design focusing on writing questions, response option development, and question ordering. Ideal for researchers seeking to incorporate AI thoughtfully and efficiently during survey development work. The first half of the session will provide structured lecture content, and the second half will offer time for participants to ask questions and discuss the specific projects they are working on.

No registration fees required but you must register to secure your spot and receive the Zoom link. You must have an active UNC ONYEN to register.